Hi! I’m Cara Florance. I’m a PhD biochemist, mother of three, and have authored several popular children’s books on science topics from Organic Chemistry to DNA. I love communicating science to families (both children and caregivers!) and I think it is so important for all of us to have a basic grasp of scientific concepts to better navigate our changing world.

Caregivers, namely mothers, who are responsible for day-to-day care of children are a common target for pseudoscience and fear-based marketing due to the pressure and guilt to give kids the best we can. A main goal of mine is to give these people the analytical tools and knowledge base to differentiate quality products and campaigns from ones that use fear, guilt, and pseudoscience to prey on insecurities. I will not endorse products that engage in this behavior, even if it is a good product.


This website offers activity ideas. You are expected to always practice proper safety precautions. Adult supervision is required during all parts of all activities. All information and recommendations are our opinion only and intended for general guidelines. It is your responsibility to decide whether an activity, product, or item is appropriate to use with children or adults. We include safety recommendations in posts, but it is ultimately up to you to implement all proper safety precautions. The authors, owners, and website will not be held liable for any accident or injury that may occur when performing an activity or using a product described or linked to on this site.